Towards becoming a service-dominant enterprise: an actor engagement perspective

Abstract Service-dominant logic (SDL) has become an important thinking, in which service fuels growth of the firm. However, existing evidence offers little explanation how emerges as dominant logic. This paper investigates a firm evolves to SDL enterprise. Drawing on theoretical notions and actor engagement, case study Homekoo is performed. The findings show that “service mindset” key drives embrace SDL, technology can act “boundary spanner” coordinate value co-creation practices across different levels, enhances knowledge actor-to-actor (A2A) interaction.